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Average is the new ultimate!

Thu. April 30, 2009

My friend in marketing said this to me today about business: “In this economy, lateral is the new up.”

I love this concept. It is an awesome way to measure everything. If you are like me, you wonder, “I’m fairly talented, and yet I continue to live in obscurity.” And I say to you… celebrate it! Mediocrity is the new success. You can quote me on that. Why do we have to professionally or personally grow on an ongoing basis. Isn’t contraction perfectly healthy? And when times are tough, remaining status quo deserves some kind of applause.

Maybe I’ve been reading too many zen-y blogs or am taking too much to heart my dad some random person I’ve never met’s advice of “All you need to worry about is breathing.” Which I think would make a great response to any criticism. “Oh, did you not care for that movie I made? Yeah, I totally forgot I was making that thing… was super busy focusing on my breathing… ”

After completing one of my scripts, thought it time to head back to LA for a bit. In the meantime, steer clear of flying pigs and other venues for catching swine flu.

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About the author

Welcome to the blog of Los Angeles-based filmmaker, writer, comedian Sari Karplus. Several years late on every trend, Sari (pronounced like Mary) has newly and fancily joined the blogosphere. Hopefully soon she'll go on to discover other new fads like Twitter and how to speak in first person. Until then, please enjoy the ride.